The news coming out of London Book Fair is that there’s a new campaign afoot to promote and strengthen the links between books and bookshops.

The BOOKS ARE MY BAG campaign involves all booksellers, chain, independents and publishers speaking with one voice to celebrate the joy and culture importance of the high street bookshop.

Launching to the public on Saturday 14th September, the campaign will run until Christmas. Participating retailers will be giving away BOOKS ARE MY BAG canvas bags (designed by M&C Saatchi).

Sounds like a great idea.

To find out more, hop on over to The Booksellers Association website at http://www.booksellers.org.uk/Campaigns/BOOKS-ARE-MY-BAG

Related articles

• The London Book Fair 2013 (crimethrillerfella.wordpress.com)
• The London Book Fair (scribblingadvocate.com)
• Next-generation ebooks introduced at London Book Fair (guardian.co.uk)